According to the Content Marketing Institute, following a defined strategy for content marketing sets top-performing marketers apart from the rest:
“The most successful set, document, and maintain a content marketing strategy. They don’t simply crank out content for anyone and everyone around the organization but establish a cohesive plan for creating and distributing content that meets the brand’s mission and caters to audience needs.”
Fortunately, extensive resources exist to help you build your content marketing strategy. Great examples and templates can be found on HubSpot The Ultimate Guide to Content Marketing in 2020, including:
By the way, if you’re hazy about what content marketing is exactly, check out How to Explain Content Marketing to Anyone.
I’d love to hear about your content marketing efforts, so please share. If you still have questions about how to succeed with content marketing, or if you need help developing content, Claro Marketing is here to help. Let us know what you need!
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